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Rod Campbell was born in Scotland in 1945.
He graduated from University with a degree in Organic Chemistry but gave it up to follow his interests in art.
He designed some toys and children’s cards, which were seen by a friend who introduced him to the children’s publisher Blackie. They asked him to illustrate some small early learning books, and that marked in 1980 the beginning of his career in children’s books.
He discovered that he enjoyed his involvement with children’s publishing, and not only did he have lots of ideas for books, but he realised it was something for which he had a natural aptitude. The early 80’s saw the emergence of so-called ‘novelty’ books for children, and Rod Campbell’s use of interactive elements in early learning books for the young established his reputation for innovative books for the under 5’s. Many had flaps to lift or other interactive elements, the best known of which being Dear Zoo.
He graduated from University with a degree in Organic Chemistry but gave it up to follow his interests in art.
He designed some toys and children’s cards, which were seen by a friend who introduced him to the children’s publisher Blackie. They asked him to illustrate some small early learning books, and that marked in 1980 the beginning of his career in children’s books.
He discovered that he enjoyed his involvement with children’s publishing, and not only did he have lots of ideas for books, but he realised it was something for which he had a natural aptitude. The early 80’s saw the emergence of so-called ‘novelty’ books for children, and Rod Campbell’s use of interactive elements in early learning books for the young established his reputation for innovative books for the under 5’s. Many had flaps to lift or other interactive elements, the best known of which being Dear Zoo.
Rod Campbell’s approach to books for babies and toddlers is instinctive, with simplicity being paramount. He sees himself as a ‘maker’ of books rather than as an author or illustrator. He uses flaps or pop-ups in a book only when he feels they give an extra dimension to a simple story or when they will serve to enhance the ‘reality’ of certain images. For the youngest he believes that a degree of physical involvement is crucial in drawing the child into books, and maintaining their interest. He uses simple texts with often a repeating element, or even rhymes, as he regards these to be important for the pre-reader. He believes that however simple a story, it should always end either on an upbeat note or quietly resolved to everyone’s satisfaction!
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