Introducing.... Baby Einstein

Over a decade ago, The Baby Einstein Company was founded by Julie  Aigner-Clark, a stay-at-home mom who wanted to share her love of humanities with her baby. Her intent was to create products that offered interactive experiences for her and her daughters to discover the world together.

The Baby Einstein Company has produced numerous videos, CDs, cassettes, DVDs, flash cards, and puppets, and has received several awards and citations for its work.

Baby Einstein offers a wide range of developmentally appropriate products for babies and toddlers. What makes Baby Einstein products unlike any other is that they are created from a baby's point-of-view and incorporate a unique combination of real world objects, music, art, language, poetry and nature — providing you an opportunity to introduce your baby to the world around them in playful and enriching ways.

Baby Einstein Books is an imprint of developmentally appropriate, interactive books designed to introduce children ages 0-3 to classic poetry, art, and foreign languages in a fun and accessible way. A combination of playful images, beautiful photography, and bold illustrations with multilayered text will captivate and stimulate babies and young children. This "humanities for babies" program, based on the award-winning video series, taps into the natural learning potential of young children-and their parents' aspirations for them.